27.11.17

THALÍA, “TÚ Y YO”

20th July, 2002

Wiki | Video

It would no doubt be unfair to attribute the high-gloss sheen, uptempo rock attitude, and high-octane production on this single entirely to the example set by Shakira's English-language makeover, or even to the generational game change led by Ricky Martin now more than three years ago. My examination of the Hot Latin chart solely from the vantage point of its #1s has left me disgracefully ignorant as to the bulk of Thalía's career; but her previous appearance here almost exactly two years ago was less than a knockout.

It's not her fault that the luck of the charts has cast her as playing catch-up: certainly the production and even the instrumentation of "Tú y Yo" sounds exactly like a sequel to "Livin' La Vida Loca," or even to "She Bangs," but it can be understood more in terms of a trend-hopping victory lap than as trend-hopping desperation. The music industry was still feeling relatively imperial in 2002, so multiple renditions of the song were issued: the video version, as linked above, plus a cumbia version featuring the Corpus Christi genre-straddling band Kumbia Kings, founded by Selena's (Q.E.P.D.) brother A. B. Quintanilla; the album version, edited down from the video, and a year later, an English-language rewrite with lyrics by Kara DioGuardi.

The industry formula for "Latin crossover hit" had been perfected by this time, thanks to Desmond Child's Ricky Martin hits, hits by Enrique Iglesias and Marc Anthony, and (sigh) Santana's "Smooth" -- uptempo rock music featuring a montuno piano line, a rhythm section heavy on cowbell, and bright horns that emphasize dynamics rather than carry the melody. The production was handled by the song's co-writer, Colombian hitmaker Estéfano, who has appeared here primarily as the wizard behind Chayanne, and if the formula is predictable it's still effective: Thalía's emotionally-driven performance, snarling and whimpering as necessary, is all personality and no dull virtuosity. She's an excellent pop star still well in her prime -- this song went to #1 a few months before she turned 31 -- and if the song ends up being more about a generalized feeling of excitement than any specified emotion, with fill-in-the-blank lyrics, that's a long pop tradition too.

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